You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Asia Pacific 2018: Data Research Insights Vision Excellence.
ANA has found 24 results for you, in 210 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
×

Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
×

Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science


Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018
×

Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/lack-of-engagement-artificial-intelligence-to-the-rescue-


Videos

Whoo needs research? Whoozini.com does!

'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
May 13, 2018
×

Citation

Mukherjee and Roy (2018a, May 13). Whoo needs research? Whoozini.com does!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/whoo-needs-research-whoozini-com-does-


Videos

Identifying and sizing growth opportunities for brands trough mapping the consumer journey

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
×

Citation

Sanchez and Chan (2018a, May 13). Identifying and sizing growth opportunities for brands trough mapping the consumer journey . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/identifying-and-sizing-growth-opportunities-for-brands-trough-mapping-the-consumer-journey-


Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
×

Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nash Siamwalla
May 13, 2018
×

Citation

Siamwalla, N. (2018a, May 13). From Buddha bar to Buddha's brain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain


Videos

Tell me what you like and I'll tell you who you are

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
×

Citation

Jimenez, N. K. (2018a, May 13). Tell me what you like and I'll tell you who you are. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are


Videos
×

Citation

Limapichat and Limapichat (2018a, May 13). King Bhumibol. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/king-bhumibol